Insights

For marketers like me, the most exciting moments in any Super Bowl come not in the game, but during its breaks. That was true of…

I’ve been saying for a while now that I believe we are in the middle of a technical revolution similar to the one we saw…

Now is the time of year when CMOs around the world find themselves putting the finishing touches on their marketing plans for 2025. The disruption…

Everyone who knows me knows where my focus is right now – it’s on my daughter’s transition into college. As she prepares to go away…

The quick answer is, no. As long as you do it right. Video marketing is a powerful tool for businesses looking to enhance their content…

I can still remember the Great Recession like it was yesterday. Ten years of expansion in the housing market dulled our senses, making us all…

One-to-one marketing has been the holy grail of business advertising since the Egyptians used papyrus to make wall posters and sales messages. Today, generative AI…

Last year, I was elated to release my new book, Ask & Deliver: Discover the Heart of Your Business by Listening to Your Customer. In…

If you lead a business of any size, your personal brand is intricately linked to the success and reputation of the company you lead. The…

AI will help marketers and companies do more than ever in 2024, but it’s still best to think of it like a Tesla. It can’t…

Now is the time of year when CMOs around the world find themselves putting the finishing touches on their marketing plans for 2024. The disruption…

At the end of the year, just in time for the holidays, I’ll achieve another personal milestone – my book, Ask & Deliver, published by…