Insights

Mary Ann O’Brien, CEO and founder of OBI Creative, explains why retailers can’t be afraid to stand out. When a retailer knows what they are,…

The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed…

OBI Creative CEO Mary Ann O’Brien joined Agency CEOs Greg Andersen, Greg Daake and Jackie Miller discuss navigating the new marketing landscape with aspiring ad…

See how Mary Ann’s customer journey research study, the o.VoC, helped tech giant Lenovo understand their customers’ journey and experience with their brand better.

This year in particular, more companies than usual will consider whether or not 2021 is the time to rebrand. To say last year was difficult…

By filtering out the noise and focusing on the trends that matter, B2B leaders can outperform their competition and capitalize on opportunities in the midst…

Like all of us, I was shocked and paralyzed with fear at the onset of the coronavirus crisis. However, I quickly moved from fear to…

During this time of crisis, it’s easy to go to a dark place mentally. But if you are a business owner, leader, entrepreneur or marketer,…

Mary Ann O’Brien, CEO and founder of OBI creative, a strategic communications and advertising agency, suggests brands “tread carefully and remember that there are two…

When you’re ready to reopen, getting the word out to customers as quickly and clearly as possible can go a long way in kickstarting your…

Show that you’ve thought about what your customers are going through and offer products and services that can help them in real and meaningful ways…

I knew two minutes into my interview with OBI Creative Founder and CEO Mary Ann O’Brien that she was what The Clifton StrengthsFinder calls an…